If you’re running a small business this one can be super tough. You’re often under pressure to put your hand to lots of things. Some in your field of expertise, others less so and some so far out you’d need binoculars to see them.
Sometimes there is time to pick up some books and learn, other times you should consider engaging a professional and use that time on your business.
For example, I have a very deep knowledge of backend development and how to translate business process to easy-to-understand systems. I’m fast, accurate and efficient. However, front end (photoshop/illustrator etc) is out of my area of expertise. I’ll always either outsource, consult or buy a template.
Could you use my circle of competence?
Perhaps it’s time to engage a specialist to specify and build the exact software your business needs.
#Business,
#Mental models